HELLO BEAUTIFUL

By Lilla is a brand that seamlessly combines functionality and fashion through its innovative accessory, the bracelet hair tie.

OUR STORY

By Lilla (pronounced BY LYLA, not BY LEE-LA) is a brand that seamlessly combines functionality and fashion through its innovative accessory, the bracelet hair tie. Designed to bridge the gap between the practicality of a hair tie and the style of a bracelet, our products allow women to effortlessly switch between the two. They are easy to use, versatile, and perfect for everyday wear.

HANDMADE & WOMAN OWNED

Every single By Lilla is meticulously handmade in our studio in Bogotá, Colombia using mostly locally sourced materials. We are committed to providing fair wages and creating opportunities for women in Latin America. Our team consists primarily of women, and we strive to bridge the pay gap and empower these women financially.

OUR COMPROMISE WITH OUR PLANET

We believe in promoting sustainability and minimizing our environmental footprint. By Lilla is committed to using eco-friendly materials and implementing sustainable practices throughout our company.

WE ARE

HANDMADE

Our pieces are handcrafted
with love by Colombian
women artisans.

SUSTAINABLE

Dedicated to transparent, ethical, and responsible practices that sup-
port people and our planet.

WOMAN OWNED

We are proud to be a minority female-founded + 100% women-powered team.

STYLE AND EASE

The most versatile accessory to add elegance to everyday life.

GREAT QUALITY

The most versatile accessory to add elegance to everyday life.

ABOUT OUR FOUNDERS

Colette and Michelle, both born in Colombia, made a significant decision to leave their demanding jobs when they started their families. They recognized the importance of spending more time with their children and wanted to create a lifestyle that allowed them to do so. This led them to establish By Lilla, initially as a side job, which also allowed them to stay productive and engaged.

Understanding firsthand the challenges of balancing family, work, and home responsibilities, Colette and Michelle saw an opportunity to address a specific need. They developed the bracelet hair tie, a product that seamlessly combined functionality and fashion. This innovative accessory served as a bridge between the practicality of a hair tie and the style of a bracelet, allowing women to effortlessly switch between the two.

By focusing on their individual strengths, Colette, with her proficiency in numbers and business acumen, and Michelle, with her creative spirit, they were able to establish an environment that fostered success. This division of labor enabled them to concentrate on their respective areas of expertise, resulting in a well-rounded business.

Through By Lilla, Colette and Michelle aimed to empower women to achieve a harmonious balance between various aspects of their lives. By offering a practical and fashionable solution to hair management, they allowed women to maintain their style and effortlessly transition between their roles.

Ultimately, By Lilla became more than just a business; it became a symbol of support and understanding for women who strive to achieve it all. Colette and Michelle's journey demonstrates the power of following one's passion, making personal choices that align with their values, and creating a successful venture that benefits both themselves and others.