[{"id":436577075445,"handle":"keychain","title":"BAG CHARM","updated_at":"2025-08-26T10:17:10-04:00","body_html":"","published_at":"2024-06-30T17:14:27-04:00","sort_order":"created-desc","template_suffix":"reinvent","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"BAG CHARMS"}],"published_scope":"web"},{"id":452599316725,"handle":"beyond-the-reef","updated_at":"2025-06-16T16:25:32-04:00","published_at":"2025-05-13T11:44:05-04:00","sort_order":"best-selling","template_suffix":"reinvent","published_scope":"web","title":"BEYOND THE REEF","body_html":"\u003cdiv class=\"page\" title=\"Page 2\"\u003e\n\u003cdiv class=\"section\"\u003e\n\u003cdiv class=\"layoutArea\"\u003e\n\u003cdiv class=\"column\"\u003e\n\u003cp\u003e\u003cspan\u003eBEYOND THE REEF, IS PART OF OUR SUMMER RESORT COLLECTIONS WAS INSPIRED BY THE MAGIC OF MARINE LIFE, SUN-SOAKED BEACH DAYS, AND THE SHIMMER OF THE OCEAN. OUR CHARM COLLECTION BRINGS A PLAYFUL TOUCH TO YOUR SUMMER STYLE FEATURING ADORABLE BAG CHARMS, A NAUTICAL-INSPIRED PHONE STRAP, AND THREE MUST-HAVE NECKLACES, THESE PIECES ARE PERFECT FOR LAYERING OR WEARING SOLO—WHETHER YOU'RE HEADED TO THE BEACH OR A BREEZY EVENING OUT. \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","image":{"created_at":"2025-05-13T11:44:04-04:00","alt":null,"width":1000,"height":1000,"src":"\/\/bylillawholesale.com\/cdn\/shop\/collections\/TRIO.jpg?v=1747151044"}},{"id":450758967541,"handle":"shop-all","title":"Shop All","updated_at":"2025-08-27T12:44:20-04:00","body_html":"","published_at":"2025-04-22T12:49:38-04:00","sort_order":"best-selling","template_suffix":"reinvent","disjunctive":false,"rules":[{"column":"type","relation":"not_equals","condition":"SHOP-ALL"},{"column":"type","relation":"not_equals","condition":"PRODUCT: HIDDEN"}],"published_scope":"web"}]
Bring the playful spirit of the ocean to your store with the Beyond the Reef Collection—a vibrant assortment of 9 unique bag charms, designed to delight customers of all ages. From the delicate guppy to the bold, happy lobster, this collection offers a wide range of styles in both bright and neutral tones, making it easy to appeal to every shopper. This set includes 2 Large clips and the 9 bag charms.
These charms are perfect for layering, mixing, and matching, encouraging customers to create a look that’s entirely their own. Ideal for boutiques, gift shops, and resort retailers looking to offer fresh, customizable accessory options.